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Rookie Spotlight:
Globetrotter; world-class athlete, stellar seller/Users/adamp/Desktop/LouiseM_small

At 29, Louise Moore seems as focused, determined and creative as many real estate veterans. A world-class athlete with a broad British accent, Louise dives into the Florida market with the same energy as she used in taking her 15 championships.

“I traveled the world competing,” she said from her office at Prudential Florida Realty’s Orlando/Four Corners branch in Kissimmee. “During a summer I would be in China one week, Russia the next, then in Miami the week after. It was very hectic.” But that frenzied schedule afforded her a rare networking opportunity.


Hot Topics
Earning trust – and referrals – from other pros/Users/adamp/Desktop/FR05APRcover[2]

By earning the trust of your fellow Realtors®, you can expand your personal network and generate referrals that result in new sales. As Boca Raton broker Andrew Barbar says, "Buyers and sellers come and go, but you work with other sales associates every day.” Start by learning and practicing the Realtors’ Code of Ethics. 



‘I Like
Being a Realtor®’ 


Florida Realtors® take great pride in the difference they make in people’s lives. Here’s Realtor® Bill Dryburgh with a couple reasons why.


Tip of the Week—5 marketing mistakes you can avoid

Are your marketing materials generating the response you want? If not, maybe you’re falling into these common traps.

Ask the Expert

Q: “I’m competing with people who can afford slick brochures that cater to higher-end buyers. And newspaper ads don’t generate many leads compared to the cost of running the ads. I’m trying to come up with a consistent way of marketing every month to 2,000 properties.”

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"What Do I Do"

Success strategies from Patti Brotherton.


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A little know-how goes a long way.